The original purpose of a Farmers Market was to re-connect the community to people who produce their food for their mutual benefit and enjoyment.

As the markets have grown in number and strength over the past 7 years RFM is taking the next step to assist shoppers to have a better understanding and knowledge of the food they eat. We are introducing information boards on each stall which will tell patrons, where the food is produced, when it is picked, what’s in it, whether it’s organic or not and the food miles it has travelled to the market from and any other information that helps people have a greater connection to their food.

This next step will inform people not only where the food comes from but what is IN their food and who produces it.

As consumers become more discerning about the quality of the food they place on their tables, RFM markets are providing and opportunity for you to talk with producers and learn more about various products, nutrients, uses and innovative recipes on offer at our markets.

The philosophy of a farmers market is not to compete with supermarkets on price but to offer true value to consumers and the farmers who produce and grow the food. Farmers markets offer fair exchange for the time and energy put in by farmers and producers to grow and make top quality foods, which will feed and nourish their customers.

Regional Farmers Markets (RFM) are fully committed to upholding the highest integrity and standard of farmers markets, in alignment with and support for the VFMA accreditation process.
As one of the original founders of Farmers Markets in Australia, RFM has established and managed markets in Melbourne and throughout the local regions of Victoria.
Today we operate nine Farmers Markets and have plans for several more markets in coming months - making Regional Farmers Markets one of the largest operators in Australia.
We publish and manage RFM market criteria that are in alignment with the VFMA accreditation criteria and we are strong advocates for consistent, practical and ethical management practices.
Like other VFMA operators, our Melbourne markets feature farmers and producers selected from the Victorian regions.
Our markets located in the regions, give priority to local farmers and producers to ensure authenticity and support for their local community.
RFM is passionate about helping farmers and producers gain value for their food. All of our markets provide shoppers with access to fresh, quality and authentic food.
We are committed to advocate for and uphold the highest standards that support these food communities.
Ensuring the authenticity and integrity of Farmers Markets is vitally important.
It underpins people's trust and pleasure in their 'whole' market experience and the reputation of RFM, where they can 'fall in love with local food'.